Master Class - 'Unlock the Power of Pricing - Hidden Insights in Your Data.'

DATE: 16th May 2019
TIME: 12:00 - 19:00
LOCATION: WTC Zuidas Business & Conference Center B.V., Amsterdam, The Netherlands


A great learning and networking event for all of you busy with Pricing and Commercial transformations!

We will be demonstrating how to unearth hidden commercial insights from readily available transactional data.

The event will start with a lunch at 12:00, and the Master Class will run from 13:00 through to 17:00. You are also welcome to join us for some drinks and snacks up until 19:00.

We will share our experiences, approach and tooling, and our Guest Speaker, Maarten Buikhuisen, Director Global Solutions at Heineken, will discuss his experiences and approach to getting the transformation process right.

We are limiting the event to 30 participants, because this will be an interactive session and will require a little bit of teamwork from your side!

The price per participant is €350.

When you register, you will receive a link to a survey tool designed to assess your organization’s pricing and commercial excellence maturity. You are free to share this with others in your organization, and the results will be made available to you, and only you at the event.

Please take a look at the detailed program, and I hope to see you there on the day.

Click here for more information


12:00 - 13:00

Welcome lunch

13:00 - 14:00

The Pricing Journey so far 

14:00 - 15:00

Getting to the Hidden Insights - team activity

15:00 - 15:30

Coffee break

15:30 - 16:30

Building the Road Map - team activity

16:30 - 17:00

Maarten Buikhuisen - The digital change process

17:00 - 19:00

Further discussions over drinks and snacks